Introducing AO Travel & Experiences

AO Travel & Experiences
WED 29 MAY 2024



Tennis fans around the world are set to Experience Different as the beneficiaries of a new and innovative integrated offering thanks to the evolution of AO Travel & Experiences.

Previously AO Travel, the expansion of the brand comes as Sports Travel and Hospitality (STH Group) have been successfully appointed Official Global Reseller of the Australian Open’s new AO Reserve hospitality programme.


Launched this month, AO Reserve offers an extensive range of unique packages designed to delight fans with curated end-to-end premium experiences that offer world class hospitality and unparalleled tennis viewing, over the course of an entire day or evening.

The expansion of the multi-year partnership between STH Group and Tennis Australia will now see AO Travel & Experiences combining custom and curated travel packages, with AO Reserve hospitality experiences for Australian Open 2025 and beyond.


STH and AO Travel General Manager David MacCallum said AO Travel & Experiences will delight both tennis and sporting fans alike as a fully integrated offering.

“From the baseline to beyond, with AO Travel & Experiences, fans and travellers alike can secure best available tournament session tickets, premium hotel accommodation and world-class exclusive experiences in one convenient place,” MacCallum said.

“Essentially, AO Travel & Experiences is a one-stop shop which ensures tennis fans have a seamless, premium and unforgettable time when they enjoy the Australian Open Grand Slam here in Melbourne.

“We are truly thrilled to expand STH Group’s partnership with Tennis Australia with our recent appointment. We are proud our extensive travel and hospitality experience continues to go from strength to strength across a number of high-profile sporting events across the globe.”


Tennis Australia Director of Ticket and Product Sales Gary Iakovidis said "We are thrilled to congratulate STH on being appointed as the exclusive on-seller of our AO Reserve product. Building on their successful management of AO Travel, this exciting development deepens our partnership. Together, we're committed to delivering unparalleled experiences for tennis fans."

Australian Open 2025 travel and hospitality packages are now on-sale. To book your package today, visit